Who are we?
Who are we?
Roza is a Creative Studio founded by Lucia Fainzilber specializing in art direction, photography, experiences and installations. We author or evolve ideas that differentiate and dictate meaningful visual identities, applying creativity to any execution. Our approach blends a unique artistic vision with purpose, resulting in ingenious solutions to complex problems. Our structure is unique: an artist vision is put in your service in order to engineer what you need to be not just good-looking, not just functional, but thriving.
How we do it?
How we do it?
planning/ During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed schedule which lays out a roadmap of our project.
moodboarding/ Next, we research visual references and pull together a moodboard to provide a clear vision for the project.
design + refine/ After style approval, we get to work. In this phase, we develop a concept that aligns with your brand and brings our artistic vision in place: from art direction, to a curated event, installation or photoshoot.
execution/ We codify everything we craft applying creativity to any execution and working alongside you.
handoff/ Once the final style is approved and work begins to wrap up, we prepare the final deliverables for delivery.
Why Roza?
Why Roza?
Roza is an homage to pink, which is beyond the color of flowers and princess dresses. Daring full blooded pinks were a hit among strong characterful women. Diana Vreeland, Elsa Schiaparelli and Marilyn Monroe made shocking pink the color of choice for 20th century women who wanted to be both seen and heard. Additionally, a 1991 study found that there were reductions in diastolic blood pressures of emotionally disturbed participants who were put in a pink room.
Studio Roza is founded by Lucia Fainzilber, born in Buenos Aires in 1986 and NYC based. She studied Art Direction at Universidad del Cine, then worked as a colorist in postproduction before moving to NY to study at International Center of Photography. Since 2014, she is represented by Praxis Gallery. Her work has been shown in London, Paris, Barcelona, Düsseldorf, Krakow, NY, LA and Miami in group shows , solo shows and auctions. She also works commercially for brands, making both worlds coexist.